I came across the RetailX UK Top 500 report last week and started nosing around to see who was top (congratulations Amazon) and whether there were any trends or anomalies as yet unseen by peers far better than myself.
Much like ‘personalization’, ‘omnichannel’ and ‘experience’ were once hot-button topics, one of the new marketing buzzwords today is ‘community’. Some brands have managed to create a community of loyal brand followers who buy their products and act ...
The Drum’s 3 Actionable Insights series asks industry leaders to share their thoughts about the actions our readers should take immediately. Today we catch up with IBM’s new chief marketer Carla Piñeyro Sublett to hear about how to connect with ...
Ad giant WPP has announced the launch of a new global data company, Choreograph, bringing together specialist data units from GroupM and Wunderman Thompson.
Another week, another wave of senior appointments and departures at brands, agencies and media owners. Check out our global round-up of who is moving where (and why it matters) below, then head over to our People on the Move hub to see who else has ...
What do Nike, Capital One, Pepsi, Airbnb, FedEx, McDonald’s, Asda, Dell, AT&T and EDF all have in common? According to Sprinklr’s new ‘Driving Excellence in Twitter Customer Care’ report, based on a sample of 1,228 Twitter accounts, they are among ...
image captionFacebook is introducing Live Audio Rooms as part of a series of new audio experiences on their platform.
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Dogecoin is up more than 400% this week, with the popular meme-based currency topping 40 cents for the first time on Friday.
