The NHS had to act quickly last year after realising people with life threatening conditions such as heart attack and stroke were not going to hospital because of Covid, and marketing played a key role.

From a new recipe for pic n’ mix comms, to making extreme choices, Mark Ritson shares his marketing twists that can help SMEs get big brand outcomes.

With Christmas only two months away, confidence in personal finances, the wider economy and major purchase intention have all taken a “worrying” slip.

Marketers are doing a better job of featuring diverse people in their campaigns, fuelled by major social movements, such as Black Lives Matter and Stop Asian Hate.

What do you imagine when you hear the words ‘Black Friday’? If you’re a luxury brand, you may think of big discounts and noisy promotions — neither of which seem like a natural fit for a brand with a classy image. In reality, Black Friday is a ...

Seen Connects founder Sedge Beswick believes we’re using the word ‘collaboration’ too loosely in the world of influencing and that the talent should be involved from the ideation stage, not just the execution of a campaign.

Fast-food giant McDonald’s is upping its focus on sustainability via the launch of its ‘Change a little, Change a lot’ platform.

As it becomes an aggregator of competitor content, Sky’s new streaming TV is creating a whole new product category, marketing director Sunny Bhurji says.

The Drum has partnered with Whalar to launch a one-day virtual event, taking place on November 15, that will inspire marketers to think bigger about influencer marketing, hear what’s next on the horizon and learn why it’s the beating heart of ...