The latest IPA Bellwether data shows marketing budgets increasing for the first time since the onset of Covid-19, as brands are encouraged to “ramp up” ad spend to take advantage of pent-up consumer demand.

Search agency Reflect Digital, part of the Lab Group of agencies, has today announced it has acquired digital marketing agency Am Marketing.

Functional design usually provokes a rational response in people. This is a good thing. It means they understand what they are looking at and what’s needed to complete the task they set out to do. However, great design has the power to make people ...

Coining summer as the season of love, the new ad for Welsh jewelry brand Clogau showcases a range of everyday moments as the love stories they truly are, building on its brand proposition ‘It’s who you share it with’.

Asics’s upcoming NFT auction is an experiment, both for the brand and for the sportswear and leisure vertical as a whole. As exclusive creators become more central to digital marketing, the need to support them and communicate their worth to ...

The PlayStation activation at the Supertrees in Singapore’s Gardens by the Bay

Each week, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners.

England’s taste of success at the Euros has got fans and brands cheering on the team to go even further. We look at some of the marketing activations produced around the team as the Three Lions has progressed through the competition.

After postponing last year’s event due to the pandemic, Cannes is back with eight different themes exploring innovation, developments and best practice. The first of which – Creativity IS the Business Growth Engine – investigates how creative ...