AI personality profiling has uncovered three key drivers of poor campaign performance. Carbon Design chief executive and B2B consultant Scott Gillum explains what they are and what you can do.
Image-based social platform Pinterest has upgraded its shopping experiences and ad monetization opportunities ahead of the all-important holiday season. New ad technology tools for UK Pinners and advertisers will enable highly contextual ad ...
Italian brand NIO Cocktails has selected And Rising as its brand partner. Since its launch in the UK in 2019, NIO Cocktails has enjoyed strong initial growth throughout 2020.
After a year long absence from the UK, Grolsch is back. Asahi International’s Paul Cornell talks The Drum through a relaunch built by teams from Wunderman Thompson and Outlaw – and without a single in-person meeting.
In July, more than 1,100 advertisers boycotted Facebook in protest over its hate speech and misinformation policies. Global brands such as Starbucks, Diageo, Verizon, The North Face and Ben & Jerry’s pulled their marketing dollars in order to put ...
Strategic creative agency Southpaw have developed a new creative platform for single malt brand Benriach, ‘A World of Flavour’ to drive awareness and penetration.
This is an extract from The Drum’s Future of Media briefing. You can subscribe to it here if you’d like it your inbox once a week.
Never have the words of Bob Dylan’s The Times They Are a-Changin’ rung truer nor felt more prescient. Not just the sense of old giving way to new, a world order disrupted and turned upside down, but the urgent need for action – to heed the call and ...
The World Federation of Advertisers (WFA) has collaborated with some of the world’s biggest businesses to deliver both a framework and technical solution it claims will help the industry advance towards the “holy grail” of cross-media measurement.
