CNN has produced a branded marketing campaign for the UN World Tourism Organization (UNWTO). The creative is significant, indicating that travel and leisure brands are ready to return to the market. James Hunt, vice-president of creative and ...
Fashion e-commerce brand Zalora has partnered with ad tech platform The Trade Desk on a tool that will help brands on the Zalora website measure the impact of ads served through The Trade Desk.
Over the past couple of months, we’ve gone through an unprecedented change to our lives. We have found ourselves with more time on our hands and less positive content surrounding us. This has led many to turn to social media to keep things cheerful.
Brands are adopting a more OTT-heavy ad strategy to reach audiences in lockdown according to Sam Bloom, chief executive officer at Camelot. OTT firm Roku has been unlocking this data to help migrate brands into the channel.
The Drum has teamed up with the FT to recognise the value of long-term strategy and creativity, which have become more important than ever in these testing times.
The coronavirus has sent publishers’ advertising revenues into decline, forcing many to lay off staff and hold back product developments. However, Refinery29 is bucking that trend with the launch of a new platform for the Latinx community, despite ...
Branded content studio Heve has joined forces with SHRM (Society for Human Resource Management) to produce a 30-second commercial which reassures its members and the American workforce at large that the organization is here to support employees and ...
With marketing budgets drifting towards online video, gaming and communities, interest in Amazon-owned Twitch has been ramping up among brands. But the social video platform, which bills itself as a kind of Gogglebox for gamers, is still having to ...
The brand unveils ecommerce shop that sells branded goods year-round and brings brand identity to life in playful ways.
