Data as we know it is in a state of deprecation and renewal — leaving many marketers to wonder what they should do to maintain data access and quality across all media. For many that lack a roadmap, the future consequences feel dire, and yet also ...

Following speculation Publicis Groupe has held sale talks with private equity investors, Matt Lacey, managing director of Waypoint Partners, examines the likelihood of any such deal taking place, and what an injection of private equity would mean ...

Panasonic has tapped Singapore-based super app Grab for an interactive campaign to promote its air purifier.

The novel coronavirus has brought novel challenges, and 2021 is the perfect opportunity to rise to the occasion. The pandemic forced companies to digitize further and rely more heavily on digital advertising, but this fundamental shift in how ...

Yula, the innovative natural energy drink brand from Pepsi Lipton International, has been working hard on its commitment to tackle the deforestation of the Amazon.

It’s that time again, when we look back at the agencies, the brands, the organizations, movements and trends that have shaped the past year. In 2020 – a year so many of us would like to forget – our industry of problem solvers proved time and again ...

2020 has been an education for all of us. So as we approach the end of a year like no other, we're asking media and marketing luminaries to share with us their biggest work lessons of the last 12 months. Today, Tim Bleakley, chief executive of Ocean ...

In our daily lives, we’re prone to tell ‘little white lies’, often with other people’s emotional response at the heart of it: “Of course Santa Claus exists, honey”, “Yes that dress is absolute fire”, “That’s ok, it happens to all men at some point”.

A group of ambitious rising star marketers from the UK have joined forces with General Mills to launch a new competition that will support ethnic minority-led businesses from across the UK’s food industry to help scale their businesses, as part of ...