The digital landscape is constantly evolving. In the new normal of Covid-19, marketers are having to keep up and stay ahead of the curve, in a world that has gone fully digital, not by design but by necessity. In this new world, marketeers must ...
Advertising is a competitive game. With more brands popping up every day, companies need to find ways to grab attention and stay in people’s minds, making it imperative to push ad campaigns on platforms where potential customers are most active.
Despite the authenticity and rigour of a brand’s messaging rightly being susceptible to ever-higher levels of scrutiny, (it’s essential for a brand to know who they are, what they stand for and how they communicate with their audience) it seems odd ...
No brand evaluation would be complete without taking into account the impact of coronavirus.
For the majority of 2020, the world has been in a constant state of flux. For those working in comms, whose job is to massage out knots, the need to stay tuned with goings-on has been imperative to ensure they brought clarity both internally and ...
Iris won the B2B category at The Drum Marketing Awards US 2020 with its Samsung Infinity Screening activation. Here, the team behind the project reveal the challenges faced and strategies used.
Gamer stereotypes often include images of teenagers in a basement. Bin that image right now. Here come the mums who are taking gaming to the next level.
Handmade customisable travel accessory company El Camino Bracelets has selected Rooster PR to deliver a media programme designed to increase brand awareness and sales in the UK. El Camino joins Rooster’s ever-expanding roster of travel and consumer ...
Forever Young has appointed AgencyUK to help reposition the probiotic brand for consumers looking to proactively manage and maintain their own health and wellness. AgencyUK will also be supporting Probio7 as it establishes itself as a direct to ...
