Dentsu Aegis Network snaps up Google Analytics pioneer E-Nor

Dentsu Aegis Network snap up Google Analytics pioneer E-Nor

Offering cutting edge analytics platforms for hundreds of clients such as Salesforce, Accenture and the US State department E-Nor will be folded within Dentsu’s own marketing analytics consulting arm, Cardinal Path.

Alex Langshur, co-chief executive of Cardinal Path, remarked: "We are bringing together business-critical, geographically diverse, and difficult-to-find talent which will further extend our delivery scale and thought leadership within the Google Marketing and Cloud market.”

Feras Alhlou, co-chief executive of E-Nor added: "Our ability to add immediate business value - from best-in-class implementations to advanced analytics - will unlock further potential for clients across the network. Our values, passion for what we do, dedication to our customers, and depth of knowledge and experience, are very much aligned with Cardinal Path."

DAN acquired Cardinal Path, specialists in advanced digital data capabilities and partnerships with the likes of Adobe and Google, back in 2016.