Business on the Move, featuring Aviva, Ribena and The Black Farmer

Over the past seven days, we’ve seen fresh appointments, reviews and acquisitions at Aviva, Ribena and The Black Farmer.

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Account moves

Beavertown Brewery has appointed St Luke’s as its lead creative agency following a competitive pitch, held entirely remotely. St Luke’s remit for Beavertown will include the development of a new brand creative platform and the creation of a new campaign that will welcome people into the distinctive world of the brand.

UM, the full-service media and marketing solutions agency within Mediabrands, has announced its appointment as media agency of record for Sentosa Development Corporation (SDC) following a competitive pitch review that concluded in April this year. As the incumbent on the media business, this win will mark UM’s second term as media agency of record for SDC, which develops and manages Sentosa, Asia’s leading leisure destination and Singapore’s premier island resort getaway.

R/GA Singapore has been named Aviva Singlife’s brand innovation partner in its next phase of evolution. R/GA will work to evolve the company’s active purpose and value proposition, as well as to integrate the best of the Aviva Singapore and Singlife brands and develop a new way forward.

Ongoing pitches

Ribena has spilled that it is on the hunt for a new advertising agency as it seeks to improve its sustainability efforts. The beloved squash brand, owned by Suntory Beverage and Food, has kicked off the process in the UK and Ireland after incumbent Wunderman Thomspon resigned the account.

The Black Farmer is seeking a creative team to work across two planned campaigns later this year – including outdoor, TV and social media campaigns. The first will likely come in October, to coincide with Black History Month, while the second will promote the brand’s new ’poppy sausage’ and seek to raise money for the Royal British Legion, which celebrates its centenary this year.

Launches

Global drinks business Belu has unveiled a new e-commerce and corporate front interface website to engage stakeholders in its mission to help people and the planet thrive. Developed digital marketing agency Climb Online, the new corporate website effectively showcases Belu’s dedication to putting both people and the environment first, while highlighting its mission to change the way the world sees water by 2030.