Global brands gravitate to repositioned UK events agency Identity

Panasonic and Unilever have both engaged Identity to deliver a range of virtual events before the end of the year. This comes on the back of delivering a successful global esports event for the Royal Air Force, plus delivering a project for Centuar publishing.

According to the agency, further details on the campaigns for the new wins are not available for publishing at this stage, however they expected to be delivered within the next two months.

Michael Gietzen of Identity said: “We are delighted to work with Unilever and Panasonic to deliver these campaigns. The highly accomplished strategic, creative and digital teams at Identity are looking forward to working on these exciting projects. We are unable to divulge any further details on either campaign at this stage.

“As everyone in events will appreciate, our industry has had to change and rather dramatically. During the first lockdown we invested in a large-scale repositioning of Identity – as the pioneers of human experience and thankfully this, alongside our very focused talent building strategy, is already bearing fruit.“

Identity is one of the fast-growing events agencies in the UK. Earlier this year it received the Queen’s Award for Enterprise in International Trade and, despite the global pandemic, it continues to expand its team and client base through highly creative and engaging campaigns.