The Can-Do Festival has been launched to celebrate the innovation and creative thinking at the heart of the marketing industry, and the topics for The Drum’s APAC audience includes, esports, the rise of Korean drama, brand safety, online pitching and ad fraud.
With more sessions being added to the line-up every day, sign up to the Can-Do Festival for free to receive updates on the sessions.
In recognition of the changes that many are facing at the moment, Coca-Cola’s Pratik Thakar and IAG’s Brent Smart will discuss the ways that the client-agency relationship is evolving. Meanwhile, as part of The Drum’s Can-Do Predictions Series, Ebiquity’s Leela Nair will discuss how virtual pitching is a trend that will stick around.
As consumer’s habits change too, a panel with MyRepublic’s Lawrence Chan and SportFive’s Jasper Mah will look beyond the headlines of esports. Virginia Lim from streaming service Viu will discuss why Korean drama is such big business for content platforms and Riot Games' Chris Tran will discuss how the pandemic has accelerated brands’ investment in gaming as the new platform to engage younger audiences.
Meanwhile, some of this year’s biggest digital trends will continue to be front of mind, if not grow in importance. As part of The Drum’s Prediction Series, DoubleVerify’s Michele Yow and Standard Chartered Bank’s Hiren Desai will discuss the future of brand safety.
WhiteOps will also help uncover the future of ad fraud and how the changing way marketers spend money impacts the way fraudsters target. As fraud follows the money, WhiteOp’s Ryan Murray will look at why OTT and streaming are becoming a target.
A sector that’s seen huge disruption during the Coronavirus outbreak is education and tech giant Lenovo has put significant weight behind education projects and campaigns. Asia Pacific chief marketing officer Bhaskar Choudhuri will discuss how the brand is trying to use creativity and tech to help home-based learning.
The Asia Pacific speakers join a stellar line-up of global marketing talent, including Burger King’s Fernando Machado, Keith Weed and London restauranteur Asma Kahn.
To find out when you can catch these sessions, visit the Can-Do Festival website and register for the event to watch the sessions as catch-up videos once they’ve aired.