Bardsley England pitch bears fruit with AgencyUK as new brand communications partner

UK fruit producer, Bardsley England has selected AgencyUK as its new marketing communications agency.

The business grows 22,000 tonnes of fruit annually from its 24 sites and 820 hectares of land across the Kent countryside. As a fifth generation family business, Bardsley England has undergone a significant transformation over the past six years under the stewardship of managing director and entrepreneur Ben Bardsley – which is why the team decided to enlist AgencyUK's support.

Bardsley said: “In six years, we have increased production and revenue by 1000%. We have a global mission to change the way the fresh produce industry operates currently, by building a company that is devoted to new ideas, has a well funded innovations programme, and a focus on technological advancement and robotics for the betterment of the environment, consumers and our people.

”Our journey is only just at the beginning and we recognised that to be successful across all of our operations we also needed the right partners in place. For farm machinery we chose John Deer, and for marketing communications we selected AgencyUK.”

The business now providing a vertically integrated supply chain solution and Bardsley England employs 450 people, who grow, store, grade, package and distribute the fruit to all major supermarkets.

Bardsley England is currently facing how to tackle the marketing challenge of growing its existing consumer-facing brands including fruit juices. The team also want to building these fruit juices into a global agri-tech offering that eliminates food waste and contributes to global carbon reduction.

The multi-faceted channel mix has evolved quickly under the previously nimble marketing department, but the team decided to enlist specialist marketing help and commissioned a five way pitch with top UK agencies in their search for the right partner.

Amy Stobie, co-founder and commercial director at AgencyUK, said: ”We are excited to be commencing our partnership with Bardsley England, and look forward to being a part of Bardsley England’s continued success story.”

The recent announcement on Bardsley England follows a string of new client wins, including the relaunch of the much-loved sweets brand Chewits.

Source:The Drum Copy link